![]() As per the statistics revealed on Statista, approximately 4.59 billion users used social networking sites and apps in 2022. Social media sites have also grown in numbers by leaps and bounds. People no longer need a personal handshake or face-to-face meeting. Now, even relationships begin, grow and end on social media. And, in this age of digitisation, people have found ways to be socially active on the internet, which is possible with the advent of the numerous social networking platforms and apps. However, people have always been looking for ways to connect and network with each other. That equates to 58.7% of the global population. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. So much so that many users have social media as their main source of information. Social media plays a major part in modern day society and is ingrained into the fabric of peoples’ daily digital habits. ![]() Some people are more active, while others are less so! Human nature by default has been programmed to be socially active to a certain extent.
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